Schema Types

JsonLD.io supports a wide variety of Schema.org types to help search engines understand your content. Here's a guide to the most common types and when to use them.

Common Schema Types

Organization

Use for your business or company's main page.

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Company",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+1-555-555-5555",
    "contactType": "customer service"
  }
}

Benefits: Appear in knowledge panels, display contact information in search results.

LocalBusiness

Perfect for businesses with physical locations.

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "City",
    "addressRegion": "State",
    "postalCode": "12345"
  },
  "openingHours": "Mo-Fr 09:00-17:00"
}

Benefits: Show in local search results, display hours and address in Google Maps.

Article / BlogPosting

Use for news articles, blog posts, and other written content.

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your Article Title",
  "author": {
    "@type": "Person",
    "name": "Author Name"
  },
  "datePublished": "2024-01-15",
  "image": "https://example.com/article-image.jpg"
}

Benefits: Enhanced appearance in Google News, show author and date in search results.

Product

Essential for e-commerce and product pages.

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Product Name",
  "image": "https://example.com/product.jpg",
  "description": "Product description",
  "offers": {
    "@type": "Offer",
    "price": "29.99",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  }
}

Benefits: Show price and availability in search results, enable product rich snippets.

FAQPage

For pages with frequently asked questions.

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is your return policy?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We offer 30-day returns on all items."
      }
    }
  ]
}

Benefits: FAQ results expand directly in search results, taking up more space.

BreadcrumbList

For showing navigation breadcrumbs.

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://example.com"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Products",
      "item": "https://example.com/products"
    }
  ]
}

Benefits: Display breadcrumb navigation in search results for better click-through rates.

WebPage

A general-purpose type for any web page.

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "Page Title",
  "description": "Page description",
  "url": "https://example.com/page"
}

Benefits: Provides basic page information to search engines.

Specialized Types

Event

For events, conferences, webinars, or any scheduled activities.

Shows date, time, and location in search results
Can display ticket prices and availability

Recipe

For cooking and recipe content.

Shows cooking time, calories, and ratings
Displays recipe cards in search results

Review / AggregateRating

For reviews and ratings.

Shows star ratings in search results
Displays review count and average rating

HowTo

For step-by-step instructions.

Shows steps directly in search results
Can include images and video for each step

Video

For video content.

Enables video rich snippets
Shows duration and thumbnail in search

Course

For educational content and online courses.

Displays course provider and description
Shows ratings and pricing information

Multiple Types Per Page

You can have multiple schema types on a single page. For example, an article page might include:

Article schema for the main content
Organization schema for the publisher
BreadcrumbList for navigation

JsonLD.io handles this automatically when generating schemas.

Best Practices

Be accurate - Only use schema types that accurately describe your content
Be complete - Fill in as many relevant properties as possible
Stay updated - Schema.org evolves; we keep your schemas current
Test regularly - Use Google's testing tools to verify your markup